WHO WE ARE

Follow your passion, and success will follow you

Man wearing a military-style t-shirt with an eagle design, holding an American flag.
Person welding a large pipe outdoors, wearing protective gear.
Charles Nichols in USMC Dress Blue military uniform holding a bottle and a MRE bag in a kitchen

US Veteran Owned • American Made • Built for the Working Class

The Story of Blue Collar Warrior

I’m Charles Nichols—Union 475 Steamfitters Pipe Welder, Marine Corps Veteran, Husband, and Father of two. I didn’t build this brand in some boardroom—I built it from a welding
booth, a jobsite, and the garage after hours.

Blue Collar Warrior
was born to give a voice to the men and women who get up
before the sun, get their hands dirty, and keep this damn country running. This
isn’t some fast-fashion bullshit. It’s gear built to represent YOU—the Tradesman, the Veteran, the Patriot, the
proud American.

I don’t make clothing and GEAR for everyone. I make it for the ones who bust their ass, love their country, and take pride in their
name, their trade, and their roots. Every design reflects that grit. Some
pieces can be personalized—because of your work, your legacy, and your pride
deserve to be front and center.

This store is family-run, built from scratch,
and it’s got my name, sweat, and values in every inch of it. If you’ve served,
if you work a trade, if you believe in hard work and American pride—this gear’s
for you.

Wear
your grit. Stand for something. Be the warrior you were born to be.

"IF YOU KEEP GOING STRAIGHT, YOU'LL WIND UP SOMEWHERE." - Charles Nichols

OUR MISSION

We are committed to creating high-quality products tailored for hardworking men with deep connections to the military and veteran communities. Our mission is to honor their service, dedication, and resilience by providing gear that reflects their strength and values. We stand with those who have served and those who support them every day.

OUR STORIES

My story starts in October 2023, when I opened the store to create an opportunity to spend more time with my family. My mindset derives from being in the Marine Corps for 8 years and having two deployments. Then being a Pipe Welder on the road for weeks at a time to now staying later on overtime just to get by. I hope to bring you along to continue this amazing story and be apart of our FAMILY.

OUR APPROACH

At our blue-collar and patriotic print-on-demand store, we create high-quality designs that reflect the grit and pride of hardworking Americans and veterans. We focus on authenticity and durability, ensuring our products stand the test of time. With a simple, reliable process, we deliver gear that customers can wear proudly, rooted in respect for those who serve and work hard.

OUR PHILOSOPHY

My philosophy is all about standing up for hardworking Americans, veterans, and those who believe in traditional, conservative values. I’m committed to offering gear that reflects pride in work, country, and the principles that make this nation great. I believe in quality, durability, and creating products that connect with folks who value freedom, patriotism, and the right to speak their mind. Everything I do is about honoring that blue collar grit.

Now that you know who’s behind the gear—go find yours.

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